H&M x Balmain Launch Party in Athens

With a unique fashion party Athens welcomed the #hmbalmaination.

Last night, the flagship store H & M in Ermou 54, in the capital of Greece, presented for the first time the collection Balmain x H & M at a party full of elegance, detail and dynamic.


The collection will be available in shops on Thursday the 5th of November in Ermou 54, Athens - A. Metaxa 41, Glyfada - A. Papandreou 35 Maroussi, The Mall Athens and Tsimiski 20-22 Thessaloniki.
But here a glimpse of the event.




The party followed the bold and dynamic design philosophy of the artistic director of the House of Balmain, Olivier Rousteing, while the musical show of Ilian Darlin and Ace2Ace have boosted the festive atmosphere. Among the guests were many celebrities and fashion representatives, they were able to see the collection in a space specially designed for the presentation of the collection and to celebrate the #HMBalmaination movement.



"To honor the importance of both the music and fashion house Balmain and H & M, we organized today this unique party. Collection Balmain x H & M can be worn by different women and men but all part of the same #hmbalmaination world. We are delighted with the enthusiasm and acceptance that we saw today and we believe that our customers will show the same enthusiasm for the collection on the day of launch, "said Ms. Sandrine Galparoli, Country Manager H & M in Greece and Bulgaria.

The female and male Balmain collection for H & M is rich in detail and arts, enclosing the themes and the features that have made the house Balmain in one of the most important ones in the 21st century.
Intricate embroidery and dynamic lines characterize the entire collection, with the Parisian air and always with a sense of unpretentious.

Among the celebrities were the Al Giga, Soula-Marie Perdis, Steve Milatos, Akis Petretzikis, Antinoos Albanis, Aris Kavatzikis, Vicky Kaya, Yiannis Stankoglou, Dimitris Alexandrou , Eleni Foureira, Katy Garbi, Lydia Papaioannou, Manos Vynichakis, Maria Iliaki, Maria Bekatorou, Marianta Pierides, Melina Aslanidou, Nikoletta Ralli, Platon Papagiannopoulos, Stamatina Tsimtsili, Tamta, Georgina Liosi and Yvonne Ntosta.

Here a selection from the guests.

Yvonne Ntosta & Platon Papagiannopoulos

Eleni Foureira

Vicky Kaya









H&M x Balmain Launch Party in Athens H&M x Balmain Launch Party in Athens Reviewed by Patricia Munster on 5:55:00 AM Rating: 5

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