H&M presents Studio AW2016

Tuesday evening in the center of Athens H&M presented its Studio Autumn/Winter 2016 collection to the press.

HM Showroom Athens

The womenwear's collection is all about feminine power, folklore and romance. Elegant and full of unique pieces with details, special cuts and embroidery.

Strongly accented shoulders and a narrow waist, the hourglass, is back.  The long-sleeved draped dresses give a feeling of glamour and softness.  Swedish folklore inspires silhouettes, floral motifs and decorative elements.

"This collection of H&M Studio exudes a new femininity. It's about women's strength and power, with a fresh version of folklore and romance. It is very refined and at the same time very authentic, "says Ann-Sofie Johansson, Creative Director of H&M.

H&M presented also its menswear and kidswear.

During the press preview Tamta, Katerina Papoutsaki and Dimitris Alexandrou were spotted in the newest collection of H&M Studio.
Here a glimpse of the press preview.


HM Studio AW2016
Katerina Papoutsaki

HM Studio
Dimitris Alexandrou

Alex Kavdas & Penelopy Kapnoula

H&M presents Studio AW2016 H&M presents Studio AW2016 Reviewed by Patricia Munster on 12:06:00 PM Rating: 5

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