The beauty of sustainability @ H&M Conscious Exclusive

Get ready for the new H&M Conscious Exclusive collection, it will be launched on the 20th of April.
Scroll down to see my favourites!

H&M presented its collection for spring 2017, it is all about beauty and the sensual world. Every piece is made from sustainable materials, including BIONIC® - a polyester made of plastics recycled from shoreline waste.

It is a premium collection made for special occasions, available in around 160 H&M stores worldwide, as well as online at hm.com from 20th April 2017.

Each piece in the women’s Conscious Exclusive collection combines the freshness of spring with the soul of sustainability. One key piece is an ethereal gown of flowing pleats. Peonies and mimosa have been screen-printed then distorted to create dream-like prints, while the hand-drawn image of a dreaming woman is quilted into the softest jacket.

Conscious Exclusive captures the mood for the night, especially with the shimmer and touch of sequins that appeal to the senses on a short recycled polyester cocktail dress. Meanwhile the tuxedo is reimagined as a lounge jacket in organic silk and TENCEL® twill, with trousers that playfully flounce at the leg.

Supermodel and philanthropist Natalia Vodianova is starring this year’s Conscious Exclusive in her first ever campaign for H&M as I showed you in a previous post.

“H&M's Conscious Exclusive collection shows how the best style can be mindful of the planet, to help protect it for the future. It's such a desirable collection, with pieces made in sustainable materials that you want to wear for seasons to come"

                                                         Natalia Vodianova, the face of the campaign and founder of Elbi –

                              a philanthropy digital platform connecting users with a global network of charities.

As the collection exists of more than 30 items, I picked my favourites!

What about your selection?