OPIUM by Yves Saint Laurent, it will always be controversial

Yves Saint Laurent launched a new version of the Opium perfume in April 2012. A perfume that since its launch in 1977 has always been talked about, starting with its controversial name but also by several ad campaigns.
So let us have a glimpse on OPIUM since the launch in 1977.

The first ad campaign for OPIUM in 1977 is with Jerry Hall, captured by Helmut Newton.



In 2000 Steven Meisel captured Sophie Dahl for the OPIUM controversial ad campaign,



Emily Bunt for YSL's OPIUM, launched in fall 2011, captured by Patrick Demarchelier.






But now back to the launch of the new fragrance, it is called Opium Vapeurs de Parfum or "fragrant fumes," representing a balance of sensual and luminous, warm oriental notes and the freshness of the Mediterranean. Opium becomes gentle, caressing and light, while retaining its distinctive oriental and spicy character.


The new fragrance for women is a flanker to 1977′s Opium, and follows 2010′s Belle de Opium.
The new scent is still as glamorous but is a softer side of Opium that blends the floriental notes of the original with a fresh femininity thanks to the addition of spicy pink pepper and soft orange blossom.
Additional notes include mandarin, jasmine, patchouli, benzoin and vanilla.
OPIUM by Yves Saint Laurent, it will always be controversial OPIUM by Yves Saint Laurent, it will always be controversial Reviewed by Patricia Munster on 2:24:00 AM Rating: 5

1 comment:

  1. This perfume has a very peculiar odor. It is not for everyone. Among these three ad campaigns, I choose the last one. I think that it is sensual and expressive. YSL always creates brilliant collections. Delightful fashion eyewear by this brand is the best.

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