Ryan McGinley for EDUN A/W12

Ryan McGinley captured Grace Bol, Miles McMillan, Zen Sevastyanova and birds of prey for the ad campaign of EDUN.

EDUN is a global fashion brand bringing about positive change through its trading relationship with Africa and it’s positioning as a creative force in contemporary fashion.
In 2005 launched by Ali Hewson and Bono and designed by Sharon Wauchob. Edun works across Africa – Kenya, Morocco, Madagascar, Uganda and Tunisia.

The ethical lifestyle brand launched in 2007 its sister line EDUN LIVE, a tee shirt company 100% made in Africa. In 2009, LVMH bought a significant stake in EDUN. LVMH provides essential support, investment and infrastructure to help the business grow into a global fashion brand and support its vision to grow trade in Africa.

EDUN actively works to increase trade with Africa and is aiming to produce 40% of its seasonal fashion collection in Africa by 2013. EDUN is building long term, sustainable opportunities by supporting manufacturers, infrastructure and community building initiatives

In the video you see the barn owl, peregrine falcon and other birds of prey interacting with models Grace Bol, Miles McMillan and Zen Sevastyanova.

Source: Dazed digital
Ryan McGinley for EDUN A/W12 Ryan McGinley for EDUN A/W12 Reviewed by Patricia Munster on 11:22:00 AM Rating: 5

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