Bradley Cooper for the House of Häagen-Dazs

The latest campaign of Häagen-Dazs starring Bradley Cooper invites you to discover the taste of the ice-cream.

The house claims that only one teaspoon cream Häagen-Dazs is sufficient for a unique taste experience.

The advertising campaign captures the sexy and sophisticated side of Häagen-Dazs. The campaign establishes the term «House of Häagen-Dazs» and reflects the philosophy of luxury and superior craftsmanship, just as it would do a fashion house.
The new campaign is characterized by the superstar Bradley Cooper.
The ad was filmed on the estate Zámek Ploskovice of Prague and directed by Allen Hughes.
The ad shows the doors of "House of Häagen-Dazs" that open and reveal a rich baroque ballroom filled with sophisticated patrons. Jana Perez invites Bradley enticingly in a private suite. The temperature rises between the pair when Perez pushes Cooper in a chair and leaning provocatively toward him, touching her face to his. Rather than give him the coveted kiss, the Perez grabs the Häagen-Dazs from his hands, leaves and locks the door behind her, teasing him and enjoying the ice cream itself.

The Belgian singer Selah Sue is the seductive voice behind the ad, interpreting «Spoonful of Diamonds», the remake of the classic song «Spoonful» , known by Etta james.