Herewith I share you a press release from Fashion Insider. I think this is so innovating. Imagine watching you favorite show for example Gossip Girl, and order the clothes, shoes or bags what the actors are wearing on line and receive them the next day! (or at least in a week). Or watch a fashion show and pre order you favorite outfit for next season.
Over the weekend MEN’S FASHION INSIDER made television history by becoming the first television show in Canada to allow viewers to purchase products shown in the episode and in real time directly from their mobile phone.
This has become possible thanks to SeeLoveBuy, a new iPhone application developed by the New York City based company, Zazum, Inc. Viewers simply download the free application by heading to Zazum at the iPhone application store.
To use SeeLoveBuy, one merely turns on the app when Zazum’s blue heart appears in the corner of the television screen during the show’s broadcast. The app then identifies advertisers’ products, allowing the viewer to explore product images, read descriptions and make purchases of the items they want directly from their iPhones.
Marcellous L. Jones, host & executive producer at MEN’S FASHION INSIDER said, "I'm really excited about the See,Love,Buy application. For the first time ever, this technological innovation has brought the viewers and consumers closer to the world's top fashions in ways that simply were not possible until now. “
SeeLoveBuy was launched during a special 10-minute segment during the season premiere of MEN’S FASHION INSIDER featuring a new line of men’s bags, called NB Man by Nella Bella.
“We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience”, stated Brad Danks, president of OUTtv. “Our sponsors love it because they can get an immediate response to their e-commerce platform… We were looking for a new way to integrate our advertising partners into our Men’s Fashion show. Zazum’s application is perfect because it is so seamless and easy to use.”
This has become possible thanks to SeeLoveBuy, a new iPhone application developed by the New York City based company, Zazum, Inc. Viewers simply download the free application by heading to Zazum at the iPhone application store.
To use SeeLoveBuy, one merely turns on the app when Zazum’s blue heart appears in the corner of the television screen during the show’s broadcast. The app then identifies advertisers’ products, allowing the viewer to explore product images, read descriptions and make purchases of the items they want directly from their iPhones.
Marcellous L. Jones, host & executive producer at MEN’S FASHION INSIDER said, "I'm really excited about the See,Love,Buy application. For the first time ever, this technological innovation has brought the viewers and consumers closer to the world's top fashions in ways that simply were not possible until now. “
SeeLoveBuy was launched during a special 10-minute segment during the season premiere of MEN’S FASHION INSIDER featuring a new line of men’s bags, called NB Man by Nella Bella.
“We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience”, stated Brad Danks, president of OUTtv. “Our sponsors love it because they can get an immediate response to their e-commerce platform… We were looking for a new way to integrate our advertising partners into our Men’s Fashion show. Zazum’s application is perfect because it is so seamless and easy to use.”
For more information visit Zazum.
See, Love, Buy
Reviewed by Patricia Munster
on
8:37:00 AM
Rating:
Reviewed by Patricia Munster
on
8:37:00 AM
Rating:
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