A baby girl for Karl Lagerfeld and Shu Uemura

Karl Lagerfeld collaborated with a Japanese beauty giant Shu Uemura on a one-off beauty line for Christmas 2012, creating an illustrated mascot Mon Shu. In the video Mon Shu is wearing a bob, white shirt and black tie, clearly a daughter of her dad...

Karl Lagerfeld doesn't use watercolours or charcoals when creating his inimitable fashion sketches. Instead he has been using Shu Uemura eye shadows to bring colour to his fashion sketches for decades. You may wonder why Lagerfeld uses make-up when hand colouring his illustrations? 'Because other manufacturers do not offer such beautiful colours.'

Lagerfeld’s unconventional artist materials use if Uemura’s products have led to the fashion designer creating a collection in homage to the beauty brand and friend he admires so much. Lagerfeld has masterminded this exclusive collection from the colour selection and packaging to personally photographing the visual campaign.
Mon Shu Girl Birth Story presents the collection's cute and colorful mascot. The video features an animated Karl Lagerfeld sketching the little Mon Shu girl with his favorite sketching instrument - Shu Uemura. The vibrant doll, "who blends Japanese pop with European chic, loves ultra pigmented make-up and stylish accessories."

Source: wwd.com, elle.com