H&M opened first flagship store in Athens

This morning, on the 11-11-11 at 11 o'clock H&M opened its doors to their first flagship store in Athens, Ermou street 54.

Isatu and Yiannis cut the ribbon

This store brings 2600 square meters of fashion over four floors.
I loved it that the architects of H&M retained the original, ornate colums, combining the classical architecture of the building with the modern drawings on the wall.

The ground floor houses fast-fashion womenswear, which is merchandised alongside accessories and shoes.

Unique to this store are the caged displays that are used to display current colour stories. Upstairs is a further womenswear section dedicated to more clothes and lingerie.

And of course the photo by Inez and Vinoodh with Jerry Hall and her daughter Georgia Jagger

The star department is kids and baby on the 2nd floor with a dynamic, fashion focussed offer. But I left something to your surprise so you can have a visit too!

And the basement is dedicated to the men.

H&M opened in 2007 for the first time in Greece, today they have 22 shops. This flagship store replaced their shop at Kapnikareas 1 (across of this new store)