Versace for H&M arrives in Athens part 2

Yesterday evening at the new flagship store of H&M, Ermou 54, Athens, press and fashionbloggers were invited for a preview of the collection Versace for H&M to be launched on the 18th of November.

The fashion crowd was waiting in a huge line..

The colllection of Versace for H&M is full of items which made the fashion house Versace legendary: strong colors, bold prints, shining fabrics and precise cuts.
Iconic dresses are the focus of the women’s collection, while menswear is centered on sharp tailoring.
For women, a classic black silk crepe dress has gold Grecian buttons on its patent straps, while the flow of a floor-length goddess gown is balanced by boning in the bodice. For night-time shine, multi-colour sequin dresses are covered in archival Versace prints, short metallic dresses come in either silver or gold, and strong colour shift dresses are embellished with studs in classic Greek motifs.

Versace’s men’s collection for H&M is a mix of slick tailoring and pieces of extravagant pattern. Suit jackets and trousers come in either black or pink, while a black tuxedo jacket has metallic tip trims on its pockets, and shirts have metallic wing-tips on the collars. Versace’s palm and optical prints are used on T-shirts, as well as on thin-knit cashmere sweaters, while print is also used on velvet bombers, jeans, and even underpants.

Versace’s home pieces for H&M take full advantage of the house’s iconography, with pillows and a bedspread resplendent in the multicolour floral Japanese fan print, bringing the complete Versace lifestyle to H&M.

Creative director Donatella Versace: “The collection for H&M is the essence of Versace. For the collaboration we’ve brought back from the archives, as well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and daring cuts. I can’t wait to see how H&M’s wide audience will make these pieces their own.” .

“Versace’s collection for H&M is a moment in fashion. It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise. The women’s collection is flattering and full of dresses, while the men’s collection is very sophisticated. When I think about Versace I think of iconic items. With this collection for H&M we’ve got the essence of Versace.” Margareta van den Bosch, creative advisor at H&M.

Lydia Papaioannou was the DJ of this event and of course in Versace for H&M.

Lydia Papaioannou and Mariza Petrakou (PR- H&M)

Also Tamta, Nikoletta Ralli, Ivi Adamou, Katerina Tsavalou, Anna Prelevic, Nafsika Lalioti, Estel, Vegas, Apostolos Mitropoulos, Kostas Martakis, Loukas Giorkas and many more came to have a look at this legendary collection. More on them in my next post!

and fashion blogger Alexia of Smells like fashion

and Ioanna of Ordinary Pulse

But in just 20 minutes more than 90% of the collection was already sold...
The shop manager insured me that on the 18th there will be more! So don't miss it, the clothes were indeed The very best of Versace for H&M.