Kate Winslet teams up with Lancôme to release a Golden Hat make up line to increase awareness and raise funds for her Golden Hat Foundation. Golden Hat Foundation is a charity for people with autism.
Lancôme pledges to give at least €150,000 of the profits to the foundation.
Lancôme pledges to give at least €150,000 of the profits to the foundation.
The collection includes a blush palette (which doubles up as a great highlighter), a cherry red lipstick, L'Absolu Rouge and a matching nail polish. Each product features a golden hat and Kate's signature, in keeping with Lancome's slick black and gold packaging.
Kate Winslet discusses her inspiration for her new charity, the Golden Hat Foundation, which helps raise funds for children with autism. In support of the charity, Lancome has created a stunning limited edition makeup collection for Christmas 2011
Lancôme supports Golden Hat Foundation by Kate Winslet
Reviewed by Patricia Munster
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2:17:00 AM
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Reviewed by Patricia Munster
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2:17:00 AM
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This is a lovely example of how a creative collaboration can support an important social cause while also giving the campaign a strong visual identity. I also appreciate how thoughtful branding can create a memorable experience, much like the way this resource highlights ideas that connect design, lifestyle, and meaningful spaces.
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